When shoppers undertake a visual search, they look for a product with a photo or other image instead of the keywords normally used in search engines. Image search, in which a search engine takes a text-based query and tries to find the best visual match, is subtly distinct from modern visual search. Visual search can take an image as its ‘query’, rather than text.
Searching for a dress or accessory in a catalog is a tedious process as the search requires multiple attributes to find the right product. Providing multiple attributes is an impossible task and this is where the visual search comes into play. The shopper just needs to take the picture of the dress that he or she wants to find and our AI powered algorithms would do the rest. The search would provide either the exact match if it is available or will provide similar looking dresses from the inventory of the retailer.