Hyper Personalization

Hyper Personalization – The holy grail of retail

This article first appeared in Singapore Business Review (SBR) The retail sales (excluding auto) in Singapore has been declining since 2014 on an average of 0.2% per year but the yearly decline is much faster in departmental stores and apparels at 0.7% and 0.4% respectively. This decline in retail spending is despite the household incomes ...
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Shopper Expectation on Personalization in Retail

Who does not like recommendations or personalized attention in retail! Recently, I came across a survey on State of Personalization by “Segment”. There are pretty interesting insights that build a case for personalized shopping experience in retail stores. Consumers expect personalized shopping experience across channels be it online or offline, large format or short format, ...
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